Client Strategy & Marketing Technology

Whether at start-ups or MarTech SaaS companies, I’ve always enjoyed helping brands communicate their mission, streamline processes, and grow audiences. Below are some of the customer accounts I have owned and consulted on print, web, email, and mobile marketing strategy:

Start-Up Experience

The Tap Music, LLC

Started by one of the founders of MTV, TheTapMusic was originally a music licensing company known as Production Advisors. I was hired as a music supervision intern, but quickly rose to assume the title of Music Supervisor. Over time, as client music licensing budgets decreased, the company CEO asked me to strategize ways to grow the business. I suggested a company pivot, pitching that we rebrand as an indie music discovery and streaming platform that offers commercial licensing opportunities for artists. The pitch landed, and I was promoted to VP, Programming & Artist Relations!

From there, I become the rebranding and product leader, finalizing the new company name, logo, and determining the functional requirements for TheTapMusic’s web platform. At the time, Spotify was a new, Europe-focused music service and competing heavily with Grooveshark, a now defunct rival.

Due to my company’s strong reputation in Music Supervision, I was able to negotiate and secure 28 Indie Record Label contracts and 3000 song licenses for TheTapMusic’s streaming service launch. We also attracted 300+ indie music artists to sign up as Beta users of TheTapMusic.com. Several companies, including Vitamin Water and Eko Guitars, began discussions with TheTapMusic about partnership opportunities.

Unfortunately, TheTapMusic hit a challenging internal snag that introduced a major launch delay. While site-development and contract negotiations had moved surprisingly fast, I ultimately decided to move on to a new opportunity at an entertainment media start-up - Ology.com.

Ology Media, Inc.

I was brought on as the Director of Traffic Development for Ology Media, Inc. From there I became Director of Marketing > Senior Director of Marketing > Product Owner. It was an amazing ride at a social media start-up that nearly became the next big thing.

When I joined, Ology Media had two web properties - Ology.com, a millennial news site, and My.Ology.com, a bare-bones social media platform. My job was to grow traffic on Ology.com, with the ultimate goal of sunsetting the news service and pivoting entirely to social media. I became a web-traffic, marketing, and online advertising guru, growing site unique visitors from ~800,000 to consistently over 1.2 million visitors/month.

We had a phenomenal team of young media superstars who’ve gone on to do incredible work at MTV, New York Magazine, Netflix, and more. The transition from news to social media was very demanding, iterative, and exciting. In the end, I grew platform membership from 99 to 115K+ registered users in under two years.

Below is a picture of the Ology “swag” table at an NYU freshmen orientation event I secured. It was the company’s first field marketing effort and a huge success. Over 200 NYU freshmen signed up as beta users of Ology’s soon-to-launch social network.

As Ology’s marketing lead, I used my monthly budget to invest heavily in high-impact field events for millennials (e.g. Comic-con and Awards shows) as well as targeted online advertising (Facebook and Google Ads). This, in combination with a revamped social, content, and email marketing strategy, led to consistent month-over-month growth.